The Fortune Cookie Chronicles


  • #26 on the New York Times Best Seller List
    and featured on The Colbert Report, Martha Stewart, TED.com, CNN, The Today Show, Good Morning America, Charlie Rose Tomorrow, Newsweek, Entertainment Weekly, and NPR stations coast to coast. Also selected for Borders Original Voices and Book Sense. Follow me on Twitter! Fan me on Facebook.

  • Mother Goose and Grimm Imagines General Tso’s Chicken in Battle

    By Jennifer 8. Lee | February 25, 2010

    This was forwarded to me from a Donald Siegel, a professor at Syracuse University, and more importantly, the author of “From Lokshen to Lo Mein: The Jewish Love Affair with Chinese Food.

    Topics: General Tso | No Comments »

    Is Zen Fine Chinese Cuisine Back?

    By Jennifer 8. Lee | February 23, 2010


    Chowtimes reports that the restaurant I selected as the “Greatest Chinese Restaurant in the World” (which had closed) is re-opening: Sam Lau’s Zen’s Fine Chinese Cuisine in Richmond, near Vancouver, Canada. (Photo above courtesy of their diligent reporting). They were struggling because of the economics for a long time sadly.

    Too bad I just missed it when I passed through Vancouver for the Olympics. But they have a new location:

    120-12480 No.1 Rd Richmond B.C., Canada
    604.272.2777
    Hours: 5:30-10:30 p.m. Tuesday close
    Email: zenfinechinesecuisine at gmail dot com

    I see they are not shy about advertising their status as Greatest Chinese Restaurant in the World (Outside China). They leave out the “Outside China” part outside the window. And I will say, their food is much better than their choice of fonts.

    So Ben and Suanne of the Chowtimes blog are trying to get a group together for Feb. 26 (this Friday). They are hoping to get 2 to 4 couples to join us for a 5:30 p.m. reservation. Email ben at chowtimes dot com.

    Here is the menu for those who are interested:

    Menu A – $33

    • Salad ~ Micro Mix, Mango Ravioli, Salted Plum Oil Crumble, Seasonal Fruit, Rice Vinegar Foam
    • Baked Whelk ~ Stuff Diced Seafood, Chicken, Vegetables With Coconut Curry
    • Double Boiled Soup
    • Tofu Duo ~ Crispy Egg Tofu, Steamed Silky Tofu with Mushroom
    • Pork Belly ~ Braised In Chinese Spice, Serve With Glutinous Risotto
    • Dessert Of The Day

    Menu B – $55

    • Terrine ~ House Smoked Salmon Wrapped With Souffle
    • Baked Whelk ~ Stuff Diced Seafood, Chicken, Vegetables With Coconut Curry
    • Foamy Seafood Cappuccino ~ Layered With Egg Tofu
    • Lobster ~ Stir Fried With Black Bean Sauce/Steamed Garlic Sauce
    • Deep Fried Crispy Chicken ~ Serve With Five Spice Infused Salt
    • Lotus Leaf Rice ~ Stuff with Dried Scallop, Mushroom, bbq Duck,Diced Chicken, Crab Meat, Bamboo
    • Dessert Of The Day

    Menu C – $120

    • Seafood Duo ~ Curry Stuffed Whelk, Sliced Geoduck Fondue
    • Chinese Seafood Soup ~ With Fresh Crab Meat and Fish Maw
    • Braised Abalone ~ Slow Braised In Oyster Sauce (3 Heads)
    • Steamed Lobster ~ Steamed With Mince Garlic
    • Rice ~ Lobster Claw Stir Egg White, Fried Rice
    • Dessert Of The Day

    By the way, here is my running list of restaurants that were in my chapter of greatest Chinese restaurants.

    Topics: Best Chinese Restaurants Around the World, Chinese Restaurants | No Comments »

    Doing a Session on Book Publicity on May 2 in Boston

    By Jennifer 8. Lee | February 21, 2010

    As part of the Grub Street (not to be confused with NYMag’s food blog) literary confab, I am doing a publicity talk using my own book as a case study. I don’t have a lot of experience beyond my own book, so it’s pretty narrow. My session is on May 2, 11:15 a.m. to 12:30 p.m. Scroll down the page to find it. (I don’t think it had # links).

    SESSION 5D: Marketplace Lecture: “Secrets of Being Your Own Book Publicist”

    Author: Jennifer 8. Lee
    Jennifer 8. Lee is the author of The Fortune Cookie Chronicles, a book on Chinese food in America that hit #26 on The New York Times best seller list. She worked for nine years as a reporter at The New York Times, where she still helps out on social media. She is the lead judge in the Knight News Challenge, which gives away $5 million to news innovation every year. In addition, she is co-chair of the Asian American Writers Workshop’s board of directors, a former member of the Poynter Institute’s National Advisory Board, and a judge in the Robert F. Kennedy courage in journalism awards. She graduated from Harvard with a degree in applied math and economics.

    Description: Writing your book is only half the battle. The other half is promoting your work—something most authors treat as an afterthought. Just as a company has not only R&D department but also Sales and Marketing, a successful book launch must involve a coordinated marketing campaign on the part of the author. Using The Fortune Cookie Chronicles as a case study, Jenny will walk through the publicity strategy that took her onto The Colbert Report, The Martha Stewart Show, The Today Show, CNN, and NPR stations coast-to-coast. She’ll also teach you how to use a blog as a living marketing document, how to use of Facebook and Twitter to promote events and generate sales, and how to earn speaking engagements at venues such as the Library of Congress. Applying what she learned from Cary Goldstein, one of the top book publicists in the industry, Jenny has now given over 100 book talks since her book launched and done dozens of media interviews and media appearances.

    Type: Lecture with Q&A

    More details: The Muse & The Marketplace will be held Saturday May 1, 2010 and Sunday May 2nd, 2010 at the Boston Park Plaza Hotel, 50 Park Plaza at Arlington Street, Boston.

    Topics: Chinese Food | No Comments »

    The Census is Coming To You Via Fortune Cookies

    By Jennifer 8. Lee | February 20, 2010

    The Seattle Times is reporting the Census Department is using fortune cookies as a marketing device

    .

    Tsue Chong Co., a Seattle fortune company that also sells “unfortunate cookies”, is inserting five different census messages into 2 million cookies being shipped to restaurants and groceries across Washington, Oregon, Idaho and Montana.
    They have messages such as “Put down your chopsticks and get involved in Census 2010.”

    I wondered how much the “buy” was from the census side. I assume they paid for that? But the article doesn’t say.

    Topics: Fortune Cookies | No Comments »

    Armenian Chinese Restaurant in Yerevan!

    By Jennifer 8. Lee | February 18, 2010

    My friend Alexis Ohanian snapped this shot of Beijing restaurant in Yerevan, Armenia for me. Here’s there on a fellowship with Kiva. He’s 1/2 genetically Armenian and the designer behind my book blog you see here. Random fact I learned. Last names that end in “-ian” are almost always Armenian.

    Topics: Best Chinese Restaurants Around the World | No Comments »

    Event with Ming Tsai on March 11 in Boston

    By Jennifer 8. Lee | February 5, 2010

    I’m doing an event with Ming Tsai of Blue Ginger fame for the Asian American Journalist Association’s New England chapter in March 11.

    Here is the description.

    Ming Tsai, James Beard award-winning chef and owner of Blue Ginger and host of the Emmy-nominated Simply Ming on WGBH, is preparing a special menu to benefit AAJA New England and its Internship & Scholarship Fund.

    Watch Ming turn up the heat on his signature East-West cuisine in a cooking demo, then hear Jennifer 8. Lee demystify Chinese food in a talk about her book, The Fortune Cookie Chronicles.  Sample Ming’s renowned cooking in a cocktail party to follow, mingle with New England’s journalists, and be sure to check out the exclusive offerings in our silent auction.

    Admission includes a cooking demo, talk, silent auction,
    and cocktail party with appetizers and cash bar.
    Space is limited.  RSVP today!

    BONUS: The First 25 ticket buyers will receive a free copy of Jenny 8’s book at the event! Limit one free book per purchase, please.

    Thursday, March 11, 6:30 p.m.
    Blue Ginger
    583 Washington Street
    Wellesley, MA 02482

    Topics: Appearances | No Comments »

    Got Invited to Speak at the Smithsonian in May

    By Jennifer 8. Lee | January 30, 2010

    How cool is that. More details to come. It would be at the National Museum of American History.

    Topics: Chinese Food | No Comments »

    Chinese Restaurant at the Belize-Mexico Border

    By Jennifer 8. Lee | January 9, 2010

    Sent to me by a friend who is traveling through Mexico. Funny to me, that it’s called Chopsticks, even though this is a Spanish-speaking area of the world.

    Topics: Best Chinese Restaurants Around the World | No Comments »

    The Obsession with General Tso and his Chicken

    By Jennifer 8. Lee | January 6, 2010

    Francis Lam expounds on General Tso’s chicken on Salon.com, the poultry story that keeps on giving. He quotes “The Fortune Cookie Chronicles.” Fuchsia Dunlop also weighs in on how it got known as General Tso’s chicken when the original English name was “Chicken a la Viceroy.”

    I feel there is a cabal of General Tso’s chicken-obsessed people that emerges.

    Generaltso on Facebook is a kid named Devon Morton who just graduated from high school on Long Island.

    General Tso on Twitter is a mystery — someone who protects his tweets.

    Generaltsoschicken.com belongs to a squatter.

    And Generaltso.com points to a random law firm.

    Topics: General Tso | No Comments »

    How to see the original Japanese fortune cookies in Kyoto!

    By Jennifer 8. Lee | January 5, 2010

    I’ve long wanted to write this post. Which is how do you go see the original Japanese fortune cookies that I mention in my book? In my book, we were taken there by the Japanese scholar, so I didn’t have time to explore the surrounding areas.

    So it turns out it is supereasy, as the stores are located only two stops from the main Kyoto station on the JR Nara line, around the  Fushimi Inari Taisha (伏見稲荷大). The shrine, which has thousands of orange arches reminiscent of The Gates at Central Park, is literally right outside the JR train station when you get out. The fortune cookies are but a two- or three-minute walk from the train station after you turn right (assuming you are coming from the Kyoto Station direction). There are about four stores along a single road which make the fortunes cookies, variously called “tsujiura senbei,” (”fortune crackers”) “omikuji senbei” (”written fortune crackers”) or “suzu senbei” (”bell crackers”). But you have to be lucky to catch them when they are making the fortune cookies, as opposed to some of the other cookies.

    Here is a quick snapshot of what the process looks like:

    The entire thing is worth probably a morning or afternoon of your day, as the walk to the top of the mountain is quite pleasant, and there are some lovely teahouses along the way where you can rest and get the view.

    So here are some directions:

    It’s very busy on weekends, as locals and Japanese tourists alike love coming to the shrine. Below are some of my pictures from the journey.

    The fox, or kitsune, is closely associated with Inari, a Shinto kami or spirit, and serve as its highly intelligent messengers. So foxes are everywhere on the way up, around the temple, on the cookies. So below is a chance where people could draw their own fox heads.


    Stone archway (took the picture for the clouds).

    More shrines. You can see the fox statuettes.

    More orange Shinto arches.

    The Japanese fortune cookies themselves cost about $1 each from the various stories (depending on how our dollar/yen exchange rate is going), if you want to bring them home as souvenirs. There is a slight, but not significant discount in bulk. People *love* getting them.

    Topics: Chinese Food | No Comments »

    General Tso’s (Tao) Potato Chips, Available in Canada

    By Jennifer 8. Lee | December 26, 2009

    This photo of General Tao’s potato chips was sent to me by a friend who was visiting Canadian relatives for the holidays. Has anyone tried the before? I love how it’s called “Poulet Général Tao” in French. The general is multi-lingual. Also, I guess in Canada he’s given upon the “s” in “Tso.”

    Topics: Chinese Food | No Comments »

    Jews and Chinese Food, on WNYC’s The Takeaway

    By Jennifer 8. Lee | December 24, 2009

    Was interviewed on Wednesday on a topic of endless fascination for New Yorkers — the relationship between Jews and Chinese food. Here is the WNYC The Takeaway segment. It involved being picked up at 6:10 a.m. in the morning.

    They ordered pastrami egg rolls from Eden Wok!

    Topics: Chinese Food, Jews & Chinese Food, Media & Interviews | No Comments »

    One Thousand Marijuana Plants Found at Old Fortune Cookie Factory

    By Jennifer 8. Lee | December 22, 2009

    The Oakland Tribune has a great crime story about 1,000 marijuana plants — up to four feet tall — which were found at an old fortune cookie factory in Oakland. The estimated value? About half a million dollars.

    The factory, originally owned by the Kar Mee fortune cookie company, appears to be founded in 1977. It sold in 2007 to David Tse, and he offered a multitude of custom flavors, including green tea. But according to the Tribune, an eviction notice on the building shows that the cookie factory had been ejected as of November 2008.

    One police officer, who had worked narcotics for many years, said the buds on some of the plants are some of the largest he’s seen.

    Wonder if the fortune cookies played any role in that.

    Topics: Fortune Cookies | No Comments »

    Twas the Night Before Chrismas and Jews were Looking Forward to Chinese Food

    By Jennifer 8. Lee | December 21, 2009

    The Moment Magazine runs an interesting and insightful interview with Andrew Coe, author of “Chop Suey: A Cultural History of Chinese Food in the United States,” about Jews and Chinese food.

    The introductory poem, by Nonna Gorilovskaya, is great.

    Twas the night before Christmas and there was hardly a sound,
    As Jews jumped in their cars and drove to Chinatown.
    Their orders were given to waiters with care,
    In hopes that wonton soup soon would be there.

    The children finished their noodles and nestled in their beds,
    While visions of fortune cookies danced in their heads.
    Now, Moment takes an inquiring look,
    At how this love affair with Chinese food took.—NG

    I gave a fun talk at the 92nd Street Y on Jews and Chinese food last night, which included kosher General Tso’s chicken.

    Topics: Jews & Chinese Food | No Comments »

    Speaking at Museum of the City of New York on February 7

    By Jennifer 8. Lee | December 19, 2009

    I’m speaking on Sunday, February 7, at 2 p.m. at the Museum of the City of New York. It’s free! Here is their write-up below.

    Sunday • February 7 • 2:00 PM

    Join Jennifer 8. Lee, author of The Fortune Cookie Chronicles as she recounts her quest to explain how Chinese food is all-American.There are more Chinese restaurants in this country than McDonalds, Burger Kings, and Kentucky Fried Chickens combined. In celebration of the Lunar New Year, join Jennifer 8. Lee, author of The Fortune Cookie Chronicles (Twelve, 2008), as she recounts her quest to explain how Chinese food is all-American.

    Topics: Appearances | No Comments »

    Many New Adventures and a New Blog To Come

    By Jennifer 8. Lee | December 19, 2009

    Stay tuned.

    Topics: Chinese Food | No Comments »

    Fortune Cookie Christmas Tree Ornaments

    By Jennifer 8. Lee | December 1, 2009

    Urban Outfitters is offering a fortune cookie Christmas ornament for sale online. I wonder what meaning it would derive from having a fortune cookie hanging on their pine tree.

    Topics: Fortune Cookies | No Comments »

    Dim Sum in Hebrew: דים סאם

    By Jennifer 8. Lee | November 29, 2009

    A friend who was visiting Israel sent me a photo of a menu of a Chinese restaurant. Now I know that dim sum in Hebrew is דים סאם

    Topics: Chinese Food | No Comments »

    Fortune Cookie Chronicles on the F Train

    By Jennifer 8. Lee | November 27, 2009

    This picture was sent in to me of a woman she observed on her morning commute from the F train. Standing. I’m impressed!

    Topics: Chinese Food | No Comments »

    Reader Feedback from The Netherlands

    By Jennifer 8. Lee | November 25, 2009

    Just finished reading your book. What a lovely, well-written, well-researched joy! Thank you!
    I received this fun email today from an American living in the Netherlands. Who knew the book had traveled so far? It’s one of the fun aspects of being an author, little pieces of you goes all over.

    I actually do remember being struck that the Dutch Chinese restaurants were really Indonesian, which made sense given their colonization history.

    I am American but have lived in the Netherlands the past 2 years with my Dutch husband. I can relate to your thoughts on assimilation, keeping cultural traditions whilst taking on the new and also the world perspective you write about in general. Your Stir Fry chapter especially hit a nice spot in me. Very nicely put and also interesting to think about how Americanized ethnic foods have become in America. For example, what I had always perceived as being ethnic food in America is truly American to those on the outside. I now see this more having lived abroad for a while now. I can also see what they perceive as Chinese food here in Holland is not Chinese at all…but more suited towards the Dutch palette with the addition of an Indonesian twist. I know I am excited about a book when I go around randomly quoting trivia facts from it…yours has been on the top of my quotes recently.

    more »

    Topics: Reader Feedback | No Comments »

    Speaking at Seward Park on Thursday, Nov. 19

    By Jennifer 8. Lee | November 18, 2009

    Speaking at the Seward Park branch of the New York Public Library for its centennial.

    Details below.

    The New York Public Library Seward Park Branch Celebrates Centennial.

    The Seward Park Branch first opened its doors to the public on November 11, 1909. In its early days, the Seward Park Branch primarily served an immigrant Jewish population in its Lower East Side neighborhood. Today, the library serves a broad base of users but also still plays a role welcoming newcomers to the city, including many from the neighborhood’s large Asian community. The library, which overlooks Seward Park, is a stately beacon of the neighborhood providing free services to all as it has for a century.

    The branch was last renovated in 2004 through the Library’s Adopt-a-Branch Program, through which private donors join public funders to restore branch libraries. The renovation was made possible with private funding from The Starr Foundation and public support secured by New York State Assembly Speaker Sheldon Silver, and the City of New York: Mayor Michael R. Bloomberg, City Council Speaker A. Gifford Miller, Manhattan Borough President C. Virginia Fields, City Council Member Margarita Lopez, and City Council Member Alan Jay Gerson.

    Who:

    Anne Coriston, Vice President for Public Service, The New York Public Library

    Amy Landry Babcock, Site Manager, The New York Public Library Seward Park Branch

    Jennifer 8. Lee, New York Times journalist and author of The Fortune Cookie Chronicles

    Students from the Seward Park Branch Center for Reading and Writing

    When:

    Thursday, November 19, 2009
    2:00 p.m.: Three-part short film screening of local footage from 1934, 1940 & 1959
    4:00 p.m.: Crafts and historic games for all ages
    5:30 p.m.: Reception: Remarks and light refreshments
    7:00 p.m.: Talk by Jennifer 8. Lee, author of The Fortune Cookie Chronicle

    Where:

    The New York Public Library, Seward Park Branch
    192 East Broadway

    Topics: Chinese Food | No Comments »

    Shanghai Tiffin Club, Noon, Saturday Nov. 7 at CHIAM

    By Jennifer 8. Lee | November 7, 2009

    I’m doing an event at the Shanghai Tiffin Club on Saturday, November 7th (yes that is today, sorry for delayed blog post) at CHIAM Chinese Cuisine, 160 East 48th Street. Details below.

    Jennifer Lee, an AAJA member and writer for the New York Times, will be speaking at a luncheon to the Shanghai Tiffin Club at 12 Noon, Saturday, November 7th. She is author of “The Fortune Cookie Chronicles,” which is on the New York Times Best Seller List.

    Her topic “Chinese Food is as All-American as Apple Pie,” will explore the universal appeal of Chinese cuisine and how the American palate has evolved to accept and embrace the richness and variety of regional Chinese food.

    The Shanghai Tiffin Club was originally founded in the 1840s shortly after the end of the Opium War. The tiffins (luncheons) were started by the British Consul General after Shanghai became a Treaty Port so that the foreigners and their Chinese counterparts could gather once a month outside of the strictures of business to help foster understanding and commonalities in a social atmosphere. The New York Chapter was formed in 1924 and continues the original charter and founding tradition.

    If interested, or want more details, please contact William Chu (billchuw at cs dot com) ASAP. The event will be held at CHIAM Chinese Cuisine, 160 East 48th Street (between Lex. & 3rd). Lunch will be served at 12 Noon, followed by Jennifer’s presentation. The cost of food is $30 (cash only).

    Topics: Chinese Food | No Comments »

    Halloween Costumes = General Tso and a Chicken

    By Jennifer 8. Lee | November 3, 2009

    This year for Halloween, I was one half of General Tso and his chicken. You will have to guess which half I was.

    I was surprised to say how many chicken costumes there are available for sale on the Internet. I was particularly taken though, by this chicken hat.

    Topics: General Tso | No Comments »

    Type “How Long” into Google…It’s Not What You Think

    By Jennifer 8. Lee | October 26, 2009

    A while ago, Google introduced an auto-suggest function based on what other people commonly searched for. I have found this immensely helpful, and it gives you a peak into what other people are thinking about. (This seems obvious now, but was not so much when I wrote a 2002 article about Google’s logs).

    It’s particularly interesting when you type out generic questions — of the sort of who, what, where, when, why — and how because it aggregates across all questions that begin that way.

    Here is what you you when you begin typing “how long” into Google. It’s not what you think! Essentially it seems that people care about substances in their bodies, corn and pregnancy (with a shout-out to international travel).

    more »

    Topics: Musings, Quirky | No Comments »

    Pageturner: Asian American Literary Festival on Nov. 13-14, 2009

    By Jennifer 8. Lee | October 23, 2009

    The Asian American Writers Workshop is holding a one-day literary festival called Pageturner at Powerhouse Books (where I did my paperback launch)

    There is a fancy kick-off dinner on November 13 honoring Michael Ondaatje, author of The English Patient and Sonny Mehta, Knopf Publisher and Editor-in-Chief. And the schedule on November 14 includes Monique Truong, Jhumpa Lahiri, and David Henry Hwang.

    Topics: Chinese Food | No Comments »

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